Duke- Jared McCain
Research:
I began my project with research, I was unfamiliar with Jared McCain. In my search, I learned he is a freshman, who plays shooting guard and just made his collegiate Debut in December. Because of this, there are not a lot of picture options, so from his Instagram I was able to pull some great action shots.
After learning this, I went to learn more about Duke’s brand guidelines and logos. I searched their current and past logos, their color HEX, as well as ways to use brand assets.
First Draft:
I started with the basics of including the University name, a logo, a picture, and his name. These were what I felt were necessary for a good design. From the few pictures I had picked out, I played around with different placements, and a basic typeface, just to get a feel for it.
For this project, I kept track of the steps in detail. From a creative brief, I found that the client, Jared McCain, a freshman shooting guard at Duke was looking for an NIL line, with the main product being shirts.
Softwares Used: Illustrator, Photoshop
Draft 1 Examples:
Taking it further:
I decided that in my first draft I liked the idea of the large Duke logo, but there needed to be more emphasis on Jared. I took some more of the photos I picked and wanted to see how they all looked together.
Draft 2 Example:
My idea:
In my research, I found this older depiction of Duke’s logo. My idea is to use this idea of flames to make Jared stand out, but still relate to the school’s history.
Draft 3 Examples:
Finishing Touches
I decided that in my first draft I liked the idea of the large Duke logo, but there needed to be more emphasis on Jared. I took some more of the photos I picked and wanted to see how they all looked together.
Finishing Touches
What’s next?
After presenting this to the client, if there is time, I would make their desired changes, maybe messing with the fire or using a different font. Also, I think this design could be converted into things like stickers.
UCONN- Team Locker Room
For this project, the goal was to create a design with the primary intentions of being for a T-Shirt, but could also be used in stickers, water bottles, and other projects. For this design, it needed to be versatile, and applicable to multiple players and across every sport.
Softwares used: Illustrator
Research:
I started with looking up what logos exist, as well as what current products exist. From there I gathered logos and icons to use in my design.
First Draft:
I wanted to keep it basic, so I started with a circle and the logos using very basic brand colors.
Draft 1 Examples:
Draft 2:
From there, I added more colors and more depth with placement of the husky.
Draft 2 Examples:
What’s Next:
From here, it could be changed to say the specific sport, as well as add an outline like the example below. Since this is a simple design, it can add lots of other features, like more banners or different patterns. This could also be made into stickers and other products.
Finishing Touches:
